Inauthenticity is phuck!ng up.
OUR
LIVES
Pretending to be someone
we’re not drains energy, mind
capacity, happiness, and
mental and physical well-
being
Living inauthentically fuels anxiety and self-doubt, eroding confidence and connection with one’s true essence.
Self-esteem is undermined as individuals feel compelled to conceal their true selves to seek acceptance and validation.
From the ages of
2
to
10
children are urged by their parents to change their behavior once every six to nine minutes
50
disciplinary encounters a day
15,000
in a year
95%
of who we are is programmed by the age of 35; our data is impacting our authenticity
85%
of the world's population is affected by low self-esteem
49%
identify as people-pleasers, going out of their way to make others happy, seeking validation, approval, and positive feedback from others, and avoiding conflict, sacrificing their own wants, needs, or well-being
82%
experience impostor syndrome, struggling with the sense they haven’t earned what they’ve achieved and are a fraud
85%
report struggling with self-confidence at some point
Inauthenticity is phuck!ng up.
OUR
Relationships
We’re experiencing a family, friends, and romantic relationship recession
When you can’t connect with yourself, it’s hard to connect with others
33%
of the world's population is lonely
Social isolation risk factor is greater than the health risk of smoking 20 cigarettes per day
2x
more likely to die prematurely
- % of men with at least six close friends fell by half since 1990, from 55 percent to 27%
- % of men without any close friends jumped from 3 percent to 15 percent, a 5 X increase
- Many adult women find it challenging to have drama-free, lasting, and meaningful friendships
67.5%
of marriages end primarily due to communications that create inauthentic connection
60%
of MEN think their partner failed to show appreciation
80%
of WOMEN feel their partner didn’t validate their feelings and opinions
Inauthenticity is phuck!ng up.
OUR
PERCEPTION
Social media distorts personal and projected truth from how we see ourselves to what we perceive to be true about others
When we add social media to the mix…our ability to be authentic is epically eroded
75 %
of Millennials believe their self-worth is judged by the number of likes and comments they receive on posts
90%
of research participants (women and non-binary people aged 18 to 30) used beauty filters or edited their photos
80%
of girls used filters or photo editing to change their appearance online by the age of 13
90%
felt pressure to post “perfect” photos and look attractive, and compare themselves to others on social media
75%
feel they will never live up to the images they post of themselves
online and 60% feel depressed as a result
70%
of women who frequently use social media for at least 1 hour per day report depressive symptoms
62%
of adults worldwide reported feeling inadequate and insecure about their achievements due to friends’ posts
Inauthenticity is phuck!ng up.
OUR WORK AND
ORGANIZATIONS
Team Members are demanding employers create a new world enterprise that enables their passion and creates positive psychological ownership of work
CONNECTING AT WORK
81 %
fake happiness at work =
15% less productive
75%
want to experience more authenticity at work
20%
1 in 5 say they need at least 6 months to feel comfortable being authentic at work
On average, people have
5
work friends
Only
15%
are 'real friends'
CONNECTING TO CONFIDENCE
regularly feel a lack of confidence
believe self-confidence is critical to professional success
93%
Low self-confidence earns on average
$8000
less per year
CONNECTING WITH WORK
34%
feel a strong connection with their workplace goals
60%
feel their job isn’t aligned with their strengths, leading to lower motivation
81%
say job satisfaction is tied to their sense of purpose at work
Job dissatisfaction increases odds of mental health issues
1.5 - 1.9 x
69%
would work harder if their efforts were better recognized
63%
feel unappreciated daily
80%
will quit if they’re
not treated well or valued
